REACH MEDIA, INC.
TOM JOYNER MORNING SHOW®
 DARE TO OUTLAST CONTEST
PRESENTED BY CREST

OFFICIAL RULES NO PURCHASE NECESSARY TO ENTER OR WIN.
VOID IN PUERTO RICO AND WHERE PROHIBITED BY LAW.

CONTEST PERIOD. The Tom Joyner Morning Show® Dare to Outlast Contest (“Contest”) begins at 5:00am on Thursday, November 12, 2009 (“Inception”) and ends at 5:00pm on December 18, 2009 (the “Contest Period”) unless terminated earlier or extended by Sponsor (as defined below). All times in these rules refer to Central Time. Contest will be conducted online on BlackAmericaWeb.com. 

ELIGIBILITY RESTRICTIONS. The Contest is offered and open only to legal U.S. residents of the 50 United States and the District of Columbia, at least 21 years of age or older at time of entry.  Employees, officers, directors and agents of The Tom Joyner Morning Show®, The Tom Joyner Morning Show® affiliate radio stations, Reach Media, Inc., BlackAmericaWeb.com, Inc., Radio One, Inc., Procter & Gamble Company (collectively, “Sponsor”), Radio Networks, LLC and each of their respective parents, subsidiaries, affiliated companies, promotion partners, and advertising and promotional agencies (together with Sponsor, collectively, “Contest Entities”) and their immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in their same households (whether or not related) are not eligible to enter or win.  Individuals who have won any other prize from Reach Media, Inc./Tom Joyner Morning Show® contests, promotions or giveaways in the previous sixty (60) days are also not eligible to enter or win. Contest is void in Puerto Rico and where prohibited by law and is subject to all federal, state and local laws and regulations.  By participating, participants agree to abide by these Official Rules and the decisions of Sponsor, which are final and binding in all respects.

ELIGIBILITY DETERMINATION.  Prize will be awarded to potential winner only after eligibility has been determined.  This shall include, but not be limited to, such potential winner satisfying all of the elements of the registration eligibility criteria after a review of documentation and determination of the Sponsor in its sole discretion, such determination which shall be deemed final.  In addition, such potential winner shall have fulfilled all of the prize conditions and accurately completed the documentation required herein, including as specifically set forth in Section 8 of these Official Rules.

HOW TO ENTER:    During the Contest Period, a question will be individually announced on air during times determined by Tom Joyner or his staff. Participants enter the Contest by logging onto www.BlackAmericaWeb.com; visiting the Crest micro-site; and entering their contact information, acknowledging having read the Official Rules and agreeing to abide by the same, and answering the on-air question. Entries become the property of the Sponsor and cannot be deleted, canceled, or modified. If more than one entry is submitted during a Weekday (later defined) having the same email address, only the last entry submitted will be eligible and all other entries for that email address for that Weekday shall be void. Odds of winning a prize depend on the total number of entries received.

SELECTION OF GRAND PRIZE WINNERS. Each Grand Prize winner will be randomly selected from the pool of all eligible entries from the Contest Period (Secondary Prize Winners are excluded from the pool of eligible entries having won a prize within the past sixty (60) days). Potential Grand Prize Winners will be required to complete and return a notarized affidavit as specified in Section 8 of these Official Rules. Should a Potential Grand Prize Winner be disqualified due to ineligibility, cannot be contacted, or does not return their documentation as required, such prize shall not be awarded.

SELECTION OF SECONDARY PRIZE WINNERS. Through December 18, 2009, one secondary prize winner will be randomly selected from each weekday’s pool of entries with the most frequently selected answer for that day’s contest.. ”Weekday” for selection purposes shall be from 5:00am through 5:00pm of the weekday being selected. Entries received outside of this time period will not be included in the selection pool  If two answers have the same exact level of frequency, then entries for both answers will be included in the selection pool. Secondary prize winners will be required to complete and return an affidavit as specified in Section 8 of these Official Rules. Secondary prizes that are unclaimed, undeliverable, for which the winner has been disqualified, or for which the winner did not return their documentation as required will not be awarded.

PRIZE/APPROXIMATE RETAIL VALUE:  Two (2) Grand Prizes will be awarded. (i) a trip for two (2) to the 2010 Fantastic Voyage cruise. Prize consists of accommodations on the Tom Joyner Foundation Fantastic Voyage Cruise 2010 (“Cruise”) from May 16, 2010, through May 23, 2010. Winner must be 21 years of age at time of entry and guest must be 21 years of age by May 16, 2010. Winner shall be solely responsible for any airfare or hotel accommodations. Approximate Retails Value (“ARV”) $5,600. (ii) a trip for four (4) to the 2010 Tom Joyner Family Reunion. Prize consists of accommodations for a family of four at the Tom Joyner Family Reunion, Thursday, September 2 through Monday, September 6th, 2010 in Orlando, FL for five (5) days, four (4) nights; single day tickets to three (3) individual theme parks for four (4) people; five meals as provided for all Tom Joyner Family Reunion guests, admission for four (4) to all Tom Joyner Family Reunion Events on Thursday, Friday, Saturday, and Sunday (space may be limited for some activities and will be based on a first-come basis), and ground transportation from the host hotel to each of the events and participating theme parks; and round-trip ground transportation from the Orlando Airport to the host hotel (within the defined transportation period and only as provided to other Tom Joyner Family Reunion guests). Winner shall be solely responsible for airfare. Approximate retail value (“ARV”) $2,633. Thirty (30) Secondary prizes will be awarded. Minimum of a $1,000 cash prize (approximate retail value (“ARV”): $1,000) or the value of such other awarded prize as determined by Sponsor in its sole discretion.  Approximate retail value of all prizes: $38,233. Important Notice:  Trips must be taken on dates specified by Sponsor.  If winner and guest cannot travel on the dates specified by Sponsor, the prize will be forfeited in its entirety. Prizes that are unclaimed, undeliverable, for which the winner has been disqualified, or for which the winner did not return their documentation as required will not be awarded. Unawarded prizes will be forfeited.

GENERAL PRIZE CONDITIONS: Only one (1) prize per person and per household during the Contest Period. Any prize won by the same individual, or by different individuals in the same household, beyond the first will be forfeited.  For purposes of the Contest, “household” shall be defined as persons living at the same street address, either full or part time, whether or not such individuals are legally related or not.  Awarded prizes are only as detailed above and are not transferable or assignable.  Sponsor reserves the right to substitute a prize of comparable or greater value in its sole discretion.  Winner will be issued an IRS form 1099 and the value of a prize might be considered taxable income to the Winners.  All federal, state and local taxes, and all other costs or expenses associated with the acceptance and/or use of a prize not specified herein as being awarded are the sole responsibility of the winners.  Potential winners will be required to complete, execute, and return a notarized Affidavit of Eligibility and Release which includes a Publicity Release (where legal) and an IRS Form W-9 within the business days specified in Contest prize notification sent to winners prior to the acceptance of the prize. Appropriate identification (including proof of U.S. residency) is required for all prizes as determined by Sponsor in its sole discretion. Failure to return complete and accurate documents in a timely manner, noncompliance with these Official Rules or return of a prize notification as non-deliverable, will result in forfeiture of the applicable prize.  Unless otherwise specified by Sponsor, all prizes will be mailed to the winner via U.S. mail, at the address provided by winner, and Releasees (as defined below) assume no liability for late, lost, damaged or misdirected prizes. No more than the number of prizes stated herein will be awarded and Sponsor reserves the right not to award all prizes. All prize details are at Sponsor’s sole discretion. 

RELEASES. All participants, by participating in the Contest, agree that Contest Entities and each of their respective officers, directors, employees, independent contractors, salespeople, representatives and agents (collectively, the “Releasees”) are released from all liability whatsoever, and will be held harmless by participant, from and against and all claims, actions and/or liability for injuries, losses or damages of any kind to person, including without limitation, death and property, resulting in whole or in part, directly or indirectly from the acceptance, possession, use or misuse of the prize, participation in a Contest-related activity, or participation in this Contest. Participants acknowledge that Sponsor has neither made, nor is in any manner responsible for, any warranty, representation (including but not limited to, the correctness or accuracy of date posted on BlackAmericaWeb.com) or guarantee, express or implied, in fact or in law, relative to the Contest.  Prior to receiving a prize, participants must sign an official waiver form provided by Sponsor. 

USE OF NAME/LIKENESS.  By entering this Contest or accepting a prize, all participants consent, where lawful, to the use by Sponsor, Crest or designated affiliated entities  of Sponsor, of their name, portrait, picture or other likenesses, hometown, state of origin, and/or voice in any and all media now or hereafter known (including on The Tom Joyner Morning Show® affiliate radio stations and affiliated web sites) for publicity, advertising and promotional purposes worldwide in perpetuity without additional compensation, notification or permission and without the right of review. By participating in this Contest, where allowed by law, participants agree that Sponsor may contact Winners and/or nominators and disclose personal information obtained from participants in this Contest to affiliated entities and use this information for marketing and other purposes though no personal information will be sold.

LIMITATIONS OF LIABILITY. Sponsor assumes no responsibility and disclaims all liability for any lost, late, incomplete, inaccurate, stolen, misdirected, delayed, mis-delivered or undelivered item sent by mail, courier, express, electronic transmission, or other delivery method.  Lost prize checks will not be resent.  The Releasees are not responsible for any incorrect or inaccurate entry information, whether caused by any of the equipment associated with or utilized in the Contest, and the Releasees assume no responsibility for any error, omission, interruption, defect, failure, malfunction or delay in operation or transmission or any problems or issues related to the internet related to the Contest, or for any damage to participant’s or any third party’s phone lines, telephone systems wireless phone/handset or other device, problem or issues with cellular equipment towers, telephone systems or wireless services, internet or for theft or destruction, tampering, or unauthorized access to entry information, or for entries, submissions which are late, delayed, misdirected, inaccurate, incomplete or, inaudible, disconnected (or any combination thereof) or in any other media for form, print or otherwise, or for preemption or cancellation of radio program, errors related to technical, network, typographical, internet nomination, human or other errors or problems relating to or in connection with Contest, including, without limitation, errors or problems which may occur in connection with the administration of the Contest, the acceptance of the nomination forms, the announcement of prizes or in any Contest-related materials.  If, for any reason, the Contest is not capable of running as planned by reason of tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest (or any portion thereof).  Any attempt to defraud Sponsor in any way will result in disqualification of participant, and such participant will be prosecuted to the fullest extent of the law. IN NO EVENT WILL THE RELEASEES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR PARTICIPATION IN THE CONTEST.

ADDITIONAL RULES AND RESTRICTIONS. Sponsor reserves the right to make changes in the        

rules of the Contest in its sole discretion at any time without notice, including, but not limited to the substitution of a prize or prizes, which will become effective immediately. In the event any winner is found to be in violation of these Official Rules, he/she will be requires to forfeit prize or to reimburse the Sponsor for the stated value of a prize if such violation is found after the prize has been used by winner.

For a copy of these Official Rules send a request along with a stamped, self addressed envelope to