Author, motivational speaker and networking guru George Fraser is using the latest technology to show African Americans not only how to succeed, but how to get on track immediately.

FraserNet, Inc., a global leadership network that provides education, training and strategies for personal, professional and business growth, will use the social network Twitter to provide real time reports for its PowerNetworking conference, "Success Runs in Our Race," slated in Atlanta from Thursday through Saturday.

Registrants for the conference are encouraged to follow PowerNetworking before, during and after the conference, and a concierge team will respond to tweets to help attendees navigate the conference. Highlights from each session, in 140 characters or less, will stream in real time. Those attending also may tweet their experiences and promote their businesses to the Twitter following.

In addition, the conference at the Marriott Marquis in downtown Atlanta will feature workshops, plenary sessions and a national town hall Meeting.

Among the conference headliners will be "The Tom Joyner Morning Show" co-host Sybil Wilkes and commentator Jeff Johnson, as well as newsman Ed Gordon, National Urban League President and CEO Marc Morial, motivational speaker Les Brown and Bennett College President Julianne Malveaux.

There also will be special awards presentations, business exhibits and a new feature, “The Elevator Pitch Olympics,” in which entrepreneurs can have their business propositions evaluated by a panel of investment experts.

“Blacks need their own economic stimulus plan. In tough times, your relationships and networks are critical; they are your lifeline to weathering this economic storm,” Fraser said in a news release announcing the event.

“We cannot expect others to do for us that which we are not willing to do for ourselves. Thus, our conference is a network of thousands who come together each year to share, educate and empower each other through networking," he said. "When they leave our conference, they know how to get more clients, build their businesses and accelerate their careers through networking.”

And progress is all Fraser cares about. If working with Twitter helps his conference attendees get the word out about the power of networking, mission accomplished.

“Fraser was concerned about participants getting lost in the twittersphere and if tweeting would disrupt the learning atmosphere,” says Yalanda Lattimore of Sistributions, an Internet media company that consulted with FraserNet on setting up the Twitter strategy.

“Therefore, we took the approach of using Twitter as not only a real time communication tool, but one of customer service as well. Further, we demonstrated key filters which will allow PowerNetworking to carve out its own place within the Twittersphere for quick adaptability and to maintain continued relationships after the conference.  PowerNetworking is about to do with Twitter what those who created Twitter are still trying to figure out that it can do.”

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