Living Black History: Johnson Publishing Regroups

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Date: Wednesday, February 03, 2010, 5:34 am
By: Jackie Jones, BlackAmericaWeb.com

Singer Jennifer Hudson poses on a March 2009 cover of the Johnson Publishing Company's weekly magazine, Jet.

..... and features, highlighting the struggles and triumphs of the civil rights movement, noting black achievement and focusing on issues of importance in the black community that weren’t available in the mainstream media.

"I am thrilled that we are taking Jet down new, exciting paths as we provide more unique content, add fresh insightful voices, and redefine the brand in an evolving media market," Lowe told BlackAmericaWeb.com.

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I read online news as well as gossip, but I prefer my magazines in print. I love Jet because it's portable, I can stick in my purse and keep moving. It requires no batteris, etc, etc. JUST keep JET relevant, keep it up to date and keep it black. I want to give my daughter a gift subscription, I wish there was a card in the mag for that, guess I'll have to go online lol

by
Shirleen
February 3, 2010, 1:00 pm
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…Otherwise, it is incumbent upon her, as the CEO to foresee that print publication is dying & will soon be dead. Make Ebony/Jet a free internet subscription and profit from advertisement revenues, or even charge a small fee for the subscription and keep the site fresh with Black news, interviews & entertainment, but don’t SQUANDER John Johnson’s fortune trying to resuscitate a dinosaur.

by
Sevennotrump
February 3, 2010, 10:41 am
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Internet news cannot be perserved in a scrapbook. Some articles are not printer-friendly. I hope Jet will go back to its roots and feature non-celebrities on its cover.

by
Navi12
February 3, 2010, 10:38 am
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I agree with Marquette06. Having read several articles about the woes of Johnson publishing, I’ve read comments from posters criticizing Linda Johnson-Rice for letting Ebony & Jet go to the dogs, Blah-Blah-Bla, etc. These posters CLEARLY have no understanding of business. Having operated my own company into the 13th year now and having NEVER been in the red, I KNOW it is never a good idea to send good money after bad (or lost) money. All you older people who say Jet is an Icon and should be preserved, mail in your lifetime subscriptions and she will have sufficient funds to keep it afloat.

by
Sevennotrump
February 3, 2010, 10:38 am
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My husband's mother kept every Jet & Ebony back to the late 1950's--including the 8 1/2 x 11 editions from back in the day--and when she died, we kept renewing the subscriptions to maintain her legacy. But the truth is, we flipped through the Teddy Pendergrass issue and didn't even read it because the news was so old...Ms. Johnson-Rice, cut your losses (Jet) and focus your $ on Ebony--it's still very relevant and viable.

by
Marquette06
February 3, 2010, 9:03 am
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