Tyler Perry's 'Madea' Movie Tops at Box Office

Date: Monday, February 23, 2009, 6:06 am
By: Jake Coyle, AP Entertainment Writer


NEW YORK - Tyler Perry's "Madea Goes to Jail" reigned at the weekend box office, opening with $41.1 million, according to studio estimates Sunday.

It was the highest grossing film ever for both Perry and the film's studio, Lionsgate. Since Perry's 2005 "Diary of a Mad Black Woman" - his highest previous debut with $30 million - the actor-director-producer's films have frequently opened strongly, while generating little mainstream buzz.

Perry's box office clout has lessened recently, but the success of "Madea Goes to Jail" reinforces the notion that Perry draws the largest audience when he dons a frumpy dress as his trademark grandmother character, Madea.

Steve Rothenberg, president of distribution at Lionsgate said the debut of "Madea" was the studio's best opening in its 14-year history. The studio's previous top opening was the $33.6 million debut of 2006's "Saw III."

"You could argue that Madea is now the top female box office star in Hollywood," said Rothenberg, whose studio has distributed all seven of Perry's films, several of which were released straight to DVD. "The character is one of the great screen creations of the last decade."

Paul Dergarabedian, president of box office tracker Media By Numbers, said Perry has "tapped into something here that is irresistible to moviegoers ... Madea may have gone to jail, but Tyler Perry is going to the bank."

Landing second was 20th Century Fox's revenge thriller "Taken," which earned $11.4 million in its fourth weekend of release, bringing its cumulative total to $95.2 million.

"Madea" was one of only two new releases. The other, Sony's cheerleader comedy "Fired Up," took in $6 million

Last weekend's top earner - "Friday the 13th," released under the Warner Bros. banner New Line Cinema - saw a steep drop in ticket sales, as is common for horror movies in weeks following their initial releases. After earning $43.6 million last weekend, it took in $7.8 million in its second.

The Academy Award nominees for best picture largely saw an increase in sales as moviegoers took to theaters for their last chance to see the nominees before the awards ceremony Sunday night.

Fox Searchlight's "Slumdog Millionaire," which added 610 theaters from its previous week, took in $8 million, bringing its total to $98 million.

The Weinstein Company's "The Reader" earned $2.8 million for a cumulative of $23.2 million. Paramount's "The Curious Case of Benjamin Button" took in $1.3 million for its best pic nominee-leading gross of $124.2 million. Focus Features' "Milk" added $1.1 million for a $28.2 million total. And Universal's "Frost/Nixon" earned $678,000 for a total of $17.4 million.

"Benjamin Button" was the only best picture nominee not to see an increase over the previous weekend. The bumps for "Milk," "The Reader" and "Frost/Nixon" were relatively slight for best picture nominees, though not unforeseen.

"They were never destined to be huge box office hits," said Dergarabedian.

Even if the Oscar bump wasn't as pronounced this year, the overall box office performance for 2009 continues to be exceptional. Movies such as "Gran Torino," "Paul Blart: Mall Cop" and now "Madea Goes to Jail" have performed better than expected.

When the economy slows down, moviegoing typically ramps up - and in the current recession that old axiom is again proving true. The total gross of the weekend's top 12 films was $119.8 million, an increase of 33 percent over the same weekend last year, according to Media by Numbers.

"This is the strongest box office start to the year that I've ever seen," said Dergarabedian. "This is the recessionary effect, funneling people that otherwise might be doing other things straight to movie theaters."

Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Media .....



Bookmark and Share


Please Login or Register to Rate this article



Please Login or Register to post comments on this article

  |   Read More Comments





I went to see this on Friday in Richmond, Virginia - and what do you know - the movie stopped playing with less than 10 mins. to go! The place had 20 theater's and only the 4 theaters with Tyler's movie stopped at exactly the same time (they didn't start at the same time). They gave us a readmission (all 4 theaters) so does this count towards his count for weekend totals?


by   
Wantsmoney
February 23, 2009, 6:19 am
----------------------------------------------------------------------------------------------------
AP Photo-Actor Tyler Perry attends the premiere of "Tyler Perry's : Madea Goes to Jail" in New York, on Wednesday, Feb. 18, 2009

MORE HEADLINES

'Precious' Wins Producers Guild's Kramer Award

The Producers Guild will present the producers of “Precious" with its Stanley Kramer Award.

Read More


Jennifer Hudson Set to Play Winnie Mandela

Jennifer Hudson is set to star as Winnie Mandela, former wife of South Africa’s first black president.

Read More


'This Is It' Passes $200 Million Worldwide

Michael Jackson's concert movie "This Is It" has raked in more than $200 million at box offices around the world.

Read More


Producer-Director Daniels: Life is 'Precious'

As a consequence of the frustration he encountered while searching for great projects for his clients, Daniels turned to producing.

Read More


Comedian Mo'Nique Gets Serious in 'Precious'

Mo'Nique likes to laugh. A lot.

Read More


Review: 'Precious' is Great American Cinema

As Hollywood closed specialty divisions that aimed for quality and personal stories

Read More


'This Is It' Earns $101 Million, Run Extended

"Michael Jackson's This Is It" managed to dominate worldwide with a take of over $100 million.

Read More


'This is It' Makes $20.1 Mil. on its First Day

The film made a worldwide sum of $20.1 million on its first full day in theaters.

Read More


Could 'Michael Jackson's This Is It' Win an Oscar?

"Michael Jackson's This Is It" comes too late in

Read More


Jackson Film 'This Is It' Earns $2.2M on 1st Night

According to studio estimates, late-night screenings

Read More


SimplyHired
Post a Job on Black America Web!



Web
blackamericaweb